4 Traits of a Well-Designed E-Commerce Website

Posted by Author 4 months ago

Businesses are growing and are now utilizing new technology, not only to market their products, but to peddle it as well.

Ever since the late 2000s, more and more businesses are embracing the online shopping trend and tapping an e-commerce website for their business. However, not all e-commerce sites are created equally. Some are designed so badly, that it turns off customers from transacting.

Fortunately, there's a list of traits that a well-designed e-commerce should have, which is designed to help the customers transact with the business.

Hassle-Free Navigation

People go to the e-commerce site with a sole purpose. To browse goods and ultimately to buy things. Which is why a well-designed online shop should offer a hassle-free navigation for the would-be buyer. Meaning, he or she must locate easily what she is looking for.

To achieve this, the website developer and the designer must work hand and hand to provide a seamless and easy user experience, which allows the customer to switch with ease and find what they want in a snap.

The Website Design Complements The Products

The e-commerce site should perfectly complement what the company is trying to sell. This means that the design, images and colors should reflect the products being sold. Let's say it's a make-up/cosmetics store like Zephora, the color should perfectly capture the product by utilising colors and imagery perfect for the business.

Accurate Product Photos

No one wants to go to an online shop, see a product that you like, buy the said product and then it arrives looking so far off from the photo you saw.

This is why it is important to only use the most accurate photo representation of the product. Although it is common knowledge that the photos cannot 100 percent portray the thing being sold, but at the very least, it should provide the customer an estimated look.

Easy Checkout & Payment

Arguably the most vital and important indicator of a well-designed e-commerce website. By providing an online shop with easy checkout and payment, this increases the likelihood of the customer to make a purchase. This is the last step of the transaction so it is very important to make this part the easiest thing to do.

Global WebForce is a trusted web agency that builds e-commerce websites with these traits in mind. For more information, call us (PH) 02-6571872 / (AU) +61 419 200 663 or email enquiry@globalwebforce.com.