A Local Business Owner's Introduction to the Types of Digital Marketing

Posted by Author 2 years ago

Digital marketing is everywhere. It's always mentioned with website creation or promoting your products services.

What is digital marketing?

Digital marketing is an action of promoting (or marketing in simpler terms) your business, products, or services with the use of electronic devices. It is a strategy used in order to interact with your target audience. For online digital marketing, there are seven types and we'll run though it one by one.

Types of Digital Marketing

1. Search Engine Optimisation (SEO)

Commonly known as SEO, it has been all around for a long time. Web agencies always say that this is essential to websites and promoting the business.

What SEO does is to optimise every part of your website. This means it will look at your design, functionality, analytics, links and even your content. SEO will definitely dive into your website until its very core to optimise it based on search engines and customer's criteria.

SEO is one big process, but it actually has two types: Black Hat and White Hat.

Black Hat - We're warning you; this is bad. This strategy type of SEO involves optimising your content solely for search engines and disregarding what your customers have to say.

White Hat - On the other hand, this strategy focuses on your target audience in order to provide them with the best content possible while following search engine rules.

Here's an infographic from Inbound Marketing that compares these two types:


2. Pay-Per-Click (PPC) Marketing

This digital marketing strategy is when someone or an organisation wants to get advertised on the internet but will only pay whenever someone clicks on it.

Here's an example of PPC by Wordstream:


In a sense, this is more like buying website visits than waiting for them to come to you. Many experts say that this is one of the best digital marketing strategies out there, but only when used right.

We all know that there are times when we can't get things right for the first time. That's why when we do PPC, we need to check the ads if it's effective or not. By doing this will give us the data we need in order to know what changes must be done. If you let low-quality ads run through, then it will definitely cost you more money than you should.

3. Content Marketing

A lot of experts say that content is king. It has the power to evoke emotion, influence a decision and provide information. And that's why content marketing is a powerful tool.

Content marketing is a type of digital marketing that is mainly done by producing content. The content created should provide relevant information for your target audience in order to attract them to come to your website, make an action during their visit and become loyal customers.

With the use of content marketing, you are focusing more on providing information to your customers need than promoting your products and services.

Here's an infographic from Content Marketing Institute regarding the "winning drive".


4. Social Media Marketing (SMM)

The name explains it all; this marketing strategy uses social media to promote an organisation, products and services. It involves creating and sharing content with the use of social media platforms for the organisation to meet its business or marketing goal. The activities that can be done with this strategy are posting text and image updates, videos, paid social media advertising and other content that can drive engagement with the audience.

SMM is diverse with all the social media platforms available. But, as an organisation, you should know your brand by heart. This will help you in choosing which social media platform fits your promotion and to reach your specified target market.

To have a better understanding, Dream Grow collated infographics and can be found by clicking the link.

5. Email Marketing

With the use of emails, you're able to communicate with people whom you want to promote your business to. This means that you’re sending emails to establish or enhance a relationship with your potential or loyal customers or convert potential customers into loyal customers through email. This marketing strategy also adds advertisements to emails being sent to customers.

Being compared to traditional marketing, email marketing has its advantages:

        • This strategy lets organisations provide personalised, interactive, and relevant messages
        • There are a lot of people who check and use their emails every day
        • Advertisers can amass a huge number of email subscribers or the ones who subscribed to get an email on a certain subject that interests them.
        • Precise return on investment information can be easily traced and achieved when done right
        • Transactional emails let organisations to automatically respond to activities that involve purchases


6. Affiliate Marketing

This is when you earn a commission every time you promote someone else's products and. There are two sides of this marketing strategy: either you become the merchant or the affiliate marketer. Of course, many choose the latter.

Affiliate Marketing is all about relationships between three parties:

Advertiser - Anybody can be an advertiser. It can be someone who sells cars or water. You can become an advertiser when you're ready to pay other people to help you promote your business, products and services

Publisher - This is the affiliate marketer. The publisher is responsible to promote what the advertiser has to offer to your audience. The payment is a commission for every sale done through your content.

Consumer - The last part of the relationship. They are the ones who see the ads and the purchasing power to buy the advertiser's products and services through the publisher's content.

Here's an infographic posted on Shout me Loud for better understanding:

Digital marketing is a broad branch of marketing that has different types. Each strategy has its own way of promoting. But, it's actually to the digital marketer and business to decide which strategies to use in order to promote what the organisation is offering. Get to know which strategy is perfect to promote your business with Global WebForce. Our expert digital marketers can create the perfect digital marketing plan for your business that is cost-effective, measurable, and engaging. Call 1300 77 88 62 or email enquiry@globalwebforce.com for more information.