What type of website do you have? Regardless if you paid to have your own custom web development and design made, or you simply did it yourself, you have to make sure it doesn’t end up being a big pile of mess. A beautifully-designed website is nice to look at, but without all the necessary functions and usability, it is essentially useless.
If your website does not work well, it could be the reason why your visitors do not turn into customers or subscribers.
The following website mistakes scare people away. See if any of them apply to your website.
A responsive web design is one that displays and works properly across screens of all sizes. If your website does not adjust to smaller screens and is not optimised for mobile, you can expect visitors to leave without ever looking back. What’s more, if you have a nonresponsive website, it may not show up in search results at all thanks to Google’s introduction of mobile friendliness as a ranking signal.
When visitors land on your website, they need to be able to tell right off the bat what your business is about, what you offer, who you sell it to, and why. There is no place for mystery when it comes to running a business website. To avoid scaring people away from your website, make it clear.
Broken links, blank photos, unresponsive forms, and the like are absolute turn offs. When things don’t work on your website, you waste your visitors’ time while they’re on it – guaranteeing they will not come back anytime soon, or worse – EVER!
Missing contact form
If your website does not have a contact form or a list of contact details, people will not bother contacting you. Displaying an email address or a single business phone number is not enough. These days, people want to be given options, so if your website is missing that valuable contact form, you’re sure to scare potential customers off.
No one has time to wait around for pages to load. In today’s fast-paced society, the last thing you want to do is make people wait. Remember, Google is cracking down on nonresponsive websites, so it’s time to up your game and stop chasing those visitors away with your slow site.
Image courtesy of 7-themes.com