Building Your Brand Through LinkedIn – The Right Way
LinkedIn is now more than just a social media platform to network with colleagues and employers. In fact, it has really become a thing of its own. Today, LinkedIn is used by human resource personnel to hunt for potential employees, as well as companies to build and grow their own brand. What is growing your brand exactly? Well, it's a lot like marketing, and advertising, but it is not.
So how do you do it? Read on and find out.
Optimize That LinkedIn Profile
Simply speaking, optimizing your LinkedIn is the big first step that you have to do in order for you to build your account, which can be done by completing your company's profile.
This means that every field that you see should be filled with the necessary and relevant information, so as to help other businesses and clients find all the details that they need. It also includes choosing the appropriate photo profile, which is more likely to be your company's logo.
Connecting With The Right People
LinkedIn is built in network. And this is the reason why it's important to connect with the right people or business.
Whether we like it or not, we are judged by the company we keep. Meaning, people will judge you by the connections you made on LinkedIn, which is why we cannot stress enough the importance of connecting with the proper people.
As much as possible, keep your pool of contacts with proper authorities such as trusted companies, legitimate professionals and actual people.
Publish Articles on Your Profile
And not just any article. Companies who wish to build their brand should publish engaging and informative articles that is relevant to what their company is all about.
Publishing articles that contributes value not just to your company, but to your industry as well, are a sure way to build your brand – the right way.
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