Just like appliances, websites also need maintenance of their own. Websites that are not riding the wave of the trends are often seen as obsolete. Other reasons are that it confuses customers; hence, pushing them to click the exit button and proceed to competitors instead.
Take for example a website that uses too much jargon. Not every one of your customers understands lingo that is exclusively learned in one expertise. The solution is making the website reader-friendly in order to make it easier to understand and even engage with them better.
Too much jargon is just one of the factors that make a business website obsolete. As a website owner, you should be fully aware of other factors that could affect your website. So, that's why we enumerated some to help you get started.
Not Responsive We now live in the digital age, meaning almost every internet user has their own mobile device to surf through the net.
If you haven't considered about this scenario and didn't let your website optimise for viewing on the small screen, you're definitely missing out on a huge number of opportunities.
As a website owner, now is the right time to optimise your website. So, better get started.
Hard to navigate Customers visit a website when you have what they're looking for. Their first step is to always navigate the website. However, your website too cluttered and hard to navigate. That’s a bad sign and you know where this will lead, right?
Customers don't have the time and patience to dig into your website and find what they’re searching for. Make sure to also try your website or let your family and friends try it before launching or after a redesign to know if ordinary customers will be able to find what they're looking for.
Information is hard to find Another disaster in relation to navigation is placing information in hard to find places or it even has outdated information all over the place. First of all, customers visited your website to know more about you, how legitimate you are, and what you can offer. But you placed the information somewhere it shouldn't be or too deep down in the website.
They key in retaining leads in your website is organising it. Place content where it should be placed and make the navigation bar straight to the point. Also, don't forget to fix dead links to ensure visito0rs get to a page they want to go.
Slow loading time Again, customers don't have the patience to deal with a bad website. Definitely, they won't wait for your website to load. They will automatically think they can search the same business as yours. This will lead to potential customers leaving and searching for websites similar to yours.
Optimise your website. Make sure the images are not too large when it comes to file size, shorten your landing pages and divide it into categories (for example services if the explanation is too long), and compress your pages. There are more ways to optimise your website and web agencies can help you with that.
Global WebForce can help you with that problem, along with the others mentioned and not mentioned in this blog post. The company offers a website design package that consists of web design, web development, and even digital marketing to kickstart your website. Start a new chapter for the business and get more traffic than before. Call us at (PH) 02-6571872 / (AU) +61 419 200 663 or email firstname.lastname@example.org to know more about our offers.