How To Create Visitor Friendly Websites According to Web AI Experts

Posted by Author 2 years ago

Imagine a cluttered store. And after entering this imaginary store, you come across products scattered on the floor and shelves. Not only that, every aisle is uncategorised and too hard to read. After seeing such a scene will you still be able to stay? Do you have the time to understand this mess in order to buy what you need? The answer is no, right?

The same goes for websites, especially eCommerce. Customers won't stick around your website if it is unorganised and cluttered. Time is crucial in pleasing your website visitors and convincing them to stay. Actually, you only have within 1/50th – 1/20th of a second to get judged by them. So, better make your website awesome form the start.

Now, what makes a cluttered website? Here's an example to make things clear.


Image File Name: Cluttered

As you can see, links and images are all over the place. You don't know exactly where to look at unless you find the search button and know what you're really looking for.

But, how do you exactly create a visitor-friendly website? A German-based website design consultancy used artificial intelligence to study 300 websites in order to pinpoint which make up one. EyeQuant used its algorithms to come up with a clarity score, which is out of 0 to 100, to determine the cleanliness and simplicity of a website's design. And results show that visitors are more likely to leave your website when it's cluttered.

In order to create a visitor-friendly website, here are tips from the results of the study and EyeQuant’s founder and CEO Fabian Stelzer.

Tip #1: Ask yourself these three questions

There are businesses who find it hard to know their purpose and stand in the market. And even the big leagues are finding it hard. According to Stelzer, you need to make things clear for visitors whenever they visit your website. To help you figure it out, here are questions that you will need to ask yourself:

  • What are you selling?
  • Why should they pay attention to what you're selling?
  • What should they do if they want to engage with you?

Stelzer emphasises that you will need to answer all three since having a concrete answer to these questions will give you “everything you need to get a user to convert."

Tip #2: Have organised brainstorming sessions

Unorganised processes and brainstorming sessions often lead to disastrous results. An example of this is suggesting designs out of the whim without thinking about other factors that could gravely affect UI/UX design. Another example is that the final say is based on the highest paid person's opinion, which should not always be the case.

You should base the design on feedback and data gathered instead of just shooting up ideas without thinking deeper. This makes the design process run smoothly and make it organised, thus producing better results.

Tip #3: Determine what elements are needed to be placed

Not everything can be placed on your website. Placing everything can make your website cluttered, increase bounce rate and make it load slower. According to the study, one of the leading culprits of making a website busy is text. Having a text-heavy website can make visitors lose interest for a number of them only scan and find what they are looking for.

Moreover, ads or tables can also make the website busy. In placing navigation bars, however, make sure to place navigation in expandable tabs or menus.

Tip #4: Science also helps

We all know that there is a general rule for everything, but that doesn't mean it is applicable to every website out there. There are some elements that are a perfect fit so it produces positive results, while others don't. Again, before making any decisions on design, make sure to have concrete information and feedback to base on.

After the brainstorming session and creation, it is now time for execution and implementation. And this is where testing comes along. This can help you have an idea if the design change can have an impact on your website visitors. This can be determined through a series of tests, which can be through surveys or even A/B testings that are rolled out to a number of users. Stelzer said that you should be an object as possible. Moreover, he emphasised that this is better than deciding "based on subjective discussions, or going with your hunch".