Digital marketing is such a helpful tool in gaining traction from potential leads. One of its types, Search Engine Optimisation, is a practice that involves the increase of the number and quality of your website's traffic through organic search engine results. The effects are only felt after a few months, but it shoots a business to the front page of search engines. Not a bad end result to be honest.
Staying updated with SEO trends provide businesses a headstart in their new strategies for the year. It pushes them to have an advantage versus those who don't pay attention to their surroundings or even competitors.
One way of staying updated is letting professionals handle your digital marketing services. Global WebForce offers comprehensive packages that target different business industries and sizes. Whatever your business is, there's a package perfect for you. Call (PH) 02-6571872 / (AU) +61 419 200 663 or email email@example.com for more information.
We are now in a new chapter as 2019 entered, which means businesses should have already adapted to the trends. If you haven't yet, you're late to the party. Anyway, it's better late than never. So, here are SEO Trends to Know in 2019.
Mobile-first Indexing Introduced way back in March 2018, mobile-first indexing will definitely change the landscape of SEO. It's just a year old, meaning there are still a lot of things to happen with this. Predictions can become a hit or miss to better give focus on having seamless web responsiveness. After all, a huge number of users use their mobile devices instead of desktops to access the internet.
Having a well-built mobile responsive website allows a wonderful experience for your visitors who use mobile devices. It lets them navigate your website without the use of a mouse. The bottom line is that to account that every user has the power to use different platforms at will. So, make sure to create easy-to-use and navigate websites on all possible platforms possible.
Voice Search Virtual assistants are slowly taking centre stage, whether we like it or not. Products integrated with Google Assistant, Alexa, or Siri, to name examples, are taking over mobile devices, how we search the World Wide Web and even how we control our home appliances. The number of people saying "Ok, Google" or calling Alexa by saying "Alexa" is increasing every year.
As for SEO, this change can tremendously disrupt how strategies are made. Voice search will definitely require a new strategy and approach. Better pay attention to updates from Google to have more insight into the impacts it has with algorithms, especially that voice search requires short answers.
Amazon Search Optimization Compared to Google, Amazon focuses on products posted on their websites. Still, the competition is fierce as more customers are searching for the items they're looking for, information about it, and even customer reviews. Also, some customers choose to search on Amazon first before looking at other websites.
If more people opt for Amazon searches, this could heavily affect ads on Google and even Google itself. More and more people are even shopping at Amazon because of convenience, fast delivery, and prices. It's a marketplace; a one-stop shop for people looking for products. So, if you place ads on Google, better look at how well your performance is doing.
Blockchain Known as a system that records transactions, blockchain heavily disrupted transaction records and transaction as a whole.
As for its connection with search engines search engines, it’s more on the connection between advertisers and website owners. Both parties can rely on blockchain since this ledger is able to verify each user, clearly identifying who you're sending or receiving money. Other than that, blockchain can also identify if you are really paying for clicks from real people and not bots.
Blockchain has a lot to offer and will eventually affect huge companies as well. With this, it’s safe to stay updated with the latest trends and effects of blockchain to digital marketing to understand its impact in a more in-depth manner.