Small businesses are often left with the challenge of filtering online marketing tactics. All the tactics could lead to success, but not everything is applicable. They are left to choose to limited choices due to lack of manpower or budget. With all the strategies they could choose, which are the best and most likely yield results?
Place your Small Business on Business Directories With or without a website, listing your business with local and industry-related business directories help increase your visibility online. Customers rely on search engines in when looking for a specific business. They're more likely to type "coffee shop near me" or "website design packages" than a business name when looking for one from the get go.
Through listings, such as Google My Business listing, your business will be displayed on the Google Search or Maps. As they search through Google, customers can instantly find useful information about your business, such as images, contact details, business hours, and even reviews from customers.
Create a Social Media Account Social media is a great tool to increase visibility and target a wider set of audience. It's a platform for you to use to spread brand awareness and create stronger customer-business relationships. Through social media platforms, customers can stay up to date with the business and even interact with them through instant messages.
Post from time to time relevant content, providing relevant information for customers. Being active on social media will also show that your business is credible. Furthermore, customers can leave feedbacks and reviews on your social media account, such as Facebook. Having mostly positive reviews can influence interested customers to try your busi9ness instead of your competitors.
Optimise your Website Your website is basically your resume on the World Wide Web. This is where customers see what the business is about and what it offers.
There are many ways to have a website: to build from scratch, buy a template, or avail of a website design package from a web agency. In building your website, it's a must to integrate web design and search engine optimisation (SEO) techniques to your website.
Regarding web design, the website must be a clear reflection of your brand. On the other hand, it should also be easy to navigate across different devices. When it comes to SEO, keywords based on customer searches on search engines should be integrated into your content, especially your blogs.
Tap into Email Another way for customers to stay updated with the latest news and announcements of your business is through email. Integrate an email subscription form on every page of your website along with a strong call-to-action to encourage them to sign up to your newsletter or email blast.
Having an email list is one of the best ways to establish a relationship and interaction with a customer. Through an email campaign, you can provide promotions and insights to keep your customers updated with what's new straight to their inboxes. On sending emails, keep the frequency into once a week or month to prevent the risk of customers unsubscribing or deleting your emails without opening them.
Small businesses are always shorthanded when it comes to resources. This limits their choices of strategies due to low manpower and budget. Despite the limitations, focusing on your website, social media accounts, email lists, and SEO help in connecting with your customers.
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