Every year there are new and recurring website ideas and trends that provide better digital aesthetics. Looking at websites launched decades ago had the same template look that wouldn't fit the taste of website visitors as well as mobile devices.
Now, trends brought by customer behaviour and technology bring mobile responsiveness, landing pages, animations, fast loading speeds, and notification banners to the table. If you want your website to have a positive impact on people, better check out these website design ideas for 2020.
1. Mobile Responsiveness There's no denying that mobile devices are gradually taking the throne from desktops. Nowadays, mobile traffic account to more than half of traffic on the World Wide Web. It would be a shame to disregard leads coming from mobile if you stick to the desktop-only approach. Prioritise in integrating mobile responsiveness to allow the website in adjusting to screen resolutions of different mobile devices; therefore, allowing your audience to have a seamless viewing experience whether they use a desktop or mobile devices when visiting your website.
2. Landing Pages If you want your customers or clients to look at a specific service through ads, a great approach is a landing page.
The difference of a landing page and website is that a landing page contains a specific service or information that you want your customers to focus on, while websites contain everything about the business.
3. Animations Adding web elements to your websites add aesthetics as well as help in catching the attention of visitors. That's why animations are great additions to websites if done right.
Why if done right? Too many animations only add clutter to your websites. So, make sure to integrate only the basic animations or those in line with your vision to make things work.
Some standard animations you can integrate on your website are highlights when the mouse hovers on a particular image or button, the appearance of a menu when a specific button is clicked, or even adding a different outline colour to selected form fields.
4. Fast Loading Speeds People don't have the time to wait when a website loads too long. As a website owner, perform a digital health check to know how long your website loads on both mobile and desktop. Doing this will give you an idea of how long your visitors will need to wait to see information about you.
Remember, people don't have time to wait for you because they are different businesses that offer the same services as you.
A few ways to speed up your website is optimising your images, deleting unnecessary content/rich media, and removing unused plug-ins.
Websites are a great way to provide more information about the business online. Aside from adding credibility, it can also become a gateway for selling services and products.
Get more from a website. Global WebForce offers comprehensive website design packages that include everything from website development/redesign to digital marketing, allowing your website to get more leads and convert them into customers. Contact us at (PH) +63 02-6571872 / (AU) +61 419 200 663 and firstname.lastname@example.org to know which is the best package for your business website's branding.